The book, made with the patronage of ADI and Politecnico di Milano – School of Design, focuses on the object of design and the beauty of its architecture with the precise intent to offer, through the photographic language, a suggestive representation of the connection between objects and people.

The attention is totally oriented towards the “Made in Italy”, the Italian flair and ingenuity, heritage of a culture that embraces the same industrial fabric that has been able to gather the best Italian and international creativity in recent years.

Through ninety-one photographic works portraying just as many design masterpieces, among which the well-known Rainbow Chair by Patrick Norguet produced by Cappellini, Biddau has been able to create an original choral storytelling. The choice of taking inspiration from the black and white fine-art photographic language allowed him to put even more emphasis on the representation of the design object, underlining its refinement, capturing its essential shape and revealing its beauty in a clear and harmonious way.