RETAIL FURNITURE: A CAREFUL BALANCE
The perfect co-protagonist.
To provide retail furnishings or showroom furniture is one of the greatest challenges in the Contract field. Lighting, colours, proportions: everything must work together to create an environment that showcases the products without overshadowing them. The object being sold must appear as the main protagonist, and everything surrounding it must function as a chorus: much like in a theatre production, where the scenography must not steal the actor’s limelight, Cappellini’s solutions create the ideal mood for evaluating products within an immersive universe.
How to create the ideal mood.
An interior design project for retail furnishings must create an atmosphere that is welcoming, reassuring, restful, so that clients can best appreciate the qualities of the products, imagine using them, and consider the budget with a relaxed state-of-mind. All of the furnishings must reflect the product’s value and style, and facilitate the shopping experience. Cappellini never overlooks a detail when researching the right retail furniture: when a chair is chosen, it represents maximum comfort; when selecting a table, it must foster the sharing of ideas, a virtual round table where the staff and clients can meet on an equal footing.