AN ETHICAL AND SOCIAL PROJECT
AXO is not just a design product: it is an object that aims to launch a message of awareness, environmental sustainability and solidarity. The project by Elena Salmistraro focuses on the impact of the textile industry on the environment and addresses the importance of socio-cultural regeneration, in particular the re-integration of women in difficulties into society, to offer them a new opportunity of life and a sort of rebirth. Every single AXO originates from the collaboration with the Cooperativa Alice, promoter of “Ethically made in Italy”, the first made in Italy supply chain guaranteed by WFTO (World Fair Trade Organization), together with “Il Laboratorio” based in Quartoggiaro and “Fiori All’Occhiello” in Baranzate.
Cappellini has decided to engage in this project because it firmly believes in the importance of the social role of a company, conceived as an entity deeply rooted in the territory and close to social contexts.
A MANIFESTO OF REBIRTH
is the first of a series of collector’s objects that will be presented by Cappellini over the next years and that will be realized supporting disadvantaged work force and using recycled materials.
AXO is a real Manifesto of Rebirth: rebirth of material, of craftsmanship, of life.