ISTITUTO MARANGONI TALK @ CAPPELLINI POINT MILAN
Until recently the buzzword was sustainability. Now it's circular economy. The two concepts are part of the same urgent need: to safeguard as much as possible the resources - energy, materials, workforce - to allow human development not to affect the survival of the planet.
To understand each other, the linear economy is one in which raw material is extracted, transformed into a product that is sold and then ends up in a landfill or is partially recycled. A circular economy, instead, recycling is the last option in a system in which the least possible is extracted, objects designed to last are made, they are kept alive as much as possible and re-used whole or in pieces and recycling as little as possible. In order to implement the circular economy, we need a great variety of strategies, all of which are planning. We need to know how to draw objects that are easy to reuse, repair, recycle, re-produce. We need to invent alternative business flows - replace properties with use, design collection and recovery systems, design communication tools to establish a long-term relationship of trust with customers. We need to understand materials and production processes intimately, know how to do the Life Cycle Assessment (even if it is an engineer's thing).
In short, the circular economy is a purely design theme. And it has a lot to do with training - and that's why this meeting is organized by the Marangoni Institute.